BY WEST FINCHJessica Jade
Celebrating empowerment and inclusivity through custom couture, Jessica Jade is a rising fashion designer who came to West Finch with one primary goal—to create iconic design pieces for her New York Fashion Week show. Her vision? Showing the world her view of New York—bold, sparkly, and unabashedly fun. I also collaborated with Jessica to refresh her core brand identity, ensuring it aligned with the evolution of her brand while keeping an elevated version of Jessica’s signature silhouette, which she had drawn herself.
We focused on capturing the essence of Jessica Jade’s sexy, sparkly couture in every detail—from invitations to packaging to runway backdrop. The centerpiece of it all was custom-designed Photoshop art of the New York skyline, which I carefully crafted to give the look of rhinestones and jewels. Through this process, I aimed to mirror the detail and energy she imbued in each of her embellished runway pieces.
NYFW Photography by Donell, @x2artphoto. Fashion photography by Jessica Jade, @jessica.jade.official.