Celebrating empowerment and inclusivity through custom couture, Jessica Jade is a rising fashion designer who came to us with one primary goal—create iconic design pieces for her New York Fashion Week show. Her vision? Showing the world her view of New York—bold, sparkly, and unabashedly fun. We also collaborated with Jessica Jade to refresh her core brand identity so that it felt more in line with the evolution of her brand, while keeping an updated version of Jessica’s signature silhouette, which she drew herself.